Ramen Shop // Masayume Izakaya

#BRANDING

In 2022, I partnered with Masayume, a slurpy ramen shop in the heart of Milan.
To stay true to their brand, I designed a colourful and playful illustration pack, with awkwardly shaped characters jumping and swimming in ramen bowls.

Client

RAMEN SHOP

I was tasked to build the visual identity for a ramen shop, illustrating and designing the menu, merchandise, and marketing assets.

Task

UNIQUE JAPANESE VIBE

The client asked me to create a set that is both traditionally Japanese and has an individual aesthetic in order to distinguish it apart from other ramen shops.

Solution

HAND-DRAWN MANGA

To achieve the task, I designed an handmade illustration set to go with the entire stationary, paired with a pixelated font for the titles, giving the set a nostalgic vibe.