Ramen Shop // Masayume Izakaya
#BRANDING![](https://freight.cargo.site/t/original/i/2846402d5d15e56d02f801053a75ae8ec1f030e9028b22d0d164ca5fb5530ad4/newport-01.png)
In 2022, I partnered with Masayume, a slurpy ramen shop in the heart of Milan.
To stay true to their brand, I designed a colourful and playful illustration pack, with awkwardly shaped characters jumping and swimming in ramen bowls.
![](https://freight.cargo.site/t/original/i/7d3de1ced7d8fce663f0913bf498c2ebe231dd34387998abd9d0911242a8c442/newport-02.png)
Client
RAMEN SHOP
I was tasked to build the visual identity for a ramen shop, illustrating and designing the menu, merchandise, and marketing assets.Task
UNIQUE JAPANESE VIBE
The client asked me to create a set that is both traditionally Japanese and has an individual aesthetic in order to distinguish it apart from other ramen shops.Solution
HAND-DRAWN MANGA
To achieve the task, I designed an handmade illustration set to go with the entire stationary, paired with a pixelated font for the titles, giving the set a nostalgic vibe.![](https://freight.cargo.site/t/original/i/20004cb14a64c90d0f4fc2ab60b465dd2aafb4e861ddb3e169204d09bb6f8e8e/verticale-ampio.png)
![](https://freight.cargo.site/t/original/i/4bb0cfb367ca83a1cd78e5ac80fa5c2fb9d14fa75dbc8fc88ac7d04660d599a0/newport-04.png)
![](https://freight.cargo.site/t/original/i/f3b950e67e2e7f3e9066b0b2c0269d204cacbaf56d6ffd71571ffd34c1bed6b8/newport-05.png)
![](https://freight.cargo.site/t/original/i/98372fd76cfce88c8cafc1a3cee9f3c3064efbacd2bb8703e3b08d45d6af1e00/newport-06.png)
![](https://freight.cargo.site/t/original/i/257609e926791dbabdc2f91d9d8c5c421dad433418cdbc9e18436ad29a0a107c/newport-07.png)
![](https://freight.cargo.site/t/original/i/307d2798af132a831a04642c2b486de55a69e4c3a0db39d08c7197afc2a2ee95/newport-08.png)
![](https://freight.cargo.site/t/original/i/b0e649ff2286caea5a791545b334d44f161d464cfb866be6f0e14d8d1c3eeb6a/newport-09.png)
Tools used: sketchbook, pens and markers; Procreate; Illustrator; Photoshop.
Sandro Fieno
Illustration & Design
✎work
- Ramen shop identity
Masayume Izakaya - Cake bakery identity
Uglycakes - High-end restaurant identity
BITES - Burger shop identity
Chuck’s Milano - Yoga studio identity
Yoga Dinamico - Educational poster
Magic World of Mushrooms - Event identity
Kent County Council - Gay Pride event identityRete Brianza Pride
About me
Behance
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