Ramen Shop // Masayume Izakaya#BRANDING
In 2022, I partnered with Masayume, a slurpy ramen shop in the heart of Milan.
To stay true to their brand, I designed a colourful and playful illustration pack, with awkwardly shaped characters jumping and swimming in ramen bowls.
RAMEN SHOPI was tasked to build the visual identity for a ramen shop, illustrating and designing the menu, merchandise, and marketing assets.
UNIQUE JAPANESE VIBEThe client asked me to create a set that is both traditionally Japanese and has an individual aesthetic in order to distinguish it apart from other ramen shops.
HAND-DRAWN MANGATo achieve the task, I designed an handmade illustration set to go with the entire stationary, paired with a pixelated font for the titles, giving the set a nostalgic vibe.
Tools used: sketchbook, pens and markers; Procreate; Illustrator; Photoshop.